Au Jour Le Jour Fashion Week Spring Summer 2016: "Pop Art"
Pop Art appropriation of mass-branding into high fashion, and although the AJLJ efforts to service its sponsors were cute, the advertorial nature of the exercise undermined it.
The collection was lively. The schtick, consistent with the sponsor was stains. So sequined jeans, vests, and black suede boots appeared splattered by scarlet ketchup. An opening section of sixties-eque mock croc color-blocked tartan suits and shifts worn over organza shirts were prettily polluted by more sequin stains of coffee and blood. As street style fare this was good fun, but the biggest stain in a collection full of them was that overly articulated commercial transaction.