London Fashion Week MEN'S AW2016: Private White V.C
Private White V.C. Autumn/Winter 16 - The Mayfair Collection
To commemorate the first anniversary of their flagship store at 73 Duke Street, Private White V.C. are proud to introduce The Mayfair Collection for AW16. This collection of handcrafted garments brings the elegance of Mayfair, one of London’s most exclusive boroughs, to life. Encompassing Private White V.C.’s unrivalled commitment to British manufacturing, The Mayfair Collection is synonymous with quality and provenance, boasting an extensive range of luxurious fabrics with innovative and highly technical finishes that they are immensely proud of.
‘Private White V.C. are makers. We are dedicated to making the best possible quality clothes known to mankind. We start with the finest raw fibers, weave them, make them, and sell them in our own shops. Everything is made in Britain, we are a sheep to shop brand.’ – Creative Director, Nick Ashley
The use of two exclusive fabrics, ECOSEAM® and Ventile®, is visible throughout the collection. ECOSEAM®, the world’s first eco friendly fabric, offers a highly durable, water and stain resistant cloth. Ventile®, the world’s finest 100% cotton, was originally developed in Manchester in the 1930s to prolong the survival rates of Allied Forces during the Second World War. 100% natural and 100% waterproof, Ventile® is breathable, durable and also highly windproof. The cottons used in Private White V.C. garments are woven in Lancashire and they are hoping to start spinning in Lancashire as well. The cottons are finished in Yorkshire, using the ECOSEAM® process.
Private White V.C. are also pleased to introduce the Essentials collection for A/W16, adding a touch of refinement to time-tested wardrobe staples. Functional fabrics and iconic designs come together, creating some of their most successful and best-selling styles, from durable outerwear, to casual and refined jackets. All garments are lovingly hand made within the United Kingdom in Private White V.C.’s 200-year-old Mill on the banks of the River Irwell.