Todd Hessert, the fashion leader among new generations and the fashion director behind the scene, has been spotted in the front role at all major global fashion shows with many renowned superstars, big names and fashion insiders since 2012. He easily crossed through all heavyweight fashion events and shows, including Hermes, Anna Sui, Tory Burch, Project Runway, Jeremy Scott, Herve Leger, Alice & Olivia, Tadashi Shoji, BCBGMAXAZRIA, PUBLIC SCHOOL and so forth.
With his irresistible PR skills and high fashion taste, Mr. Hessert has successfully built and maintained the long-term relationships with many top fashion magazines such as Vogue, Sharp and Instyle.
From a nameless PR manager to current fashion director with name on each show's VIP list, Mr. Hessert always work hard and smart in his own way. Nowadays, He and his team have been the indispensable think tank who can easily resolves the crisis of New York Fashion Week. Apprenticed from Vogue Chief Editor Anna Wintour, Mr. Hessert can not only master the latest fashion trend, but also be well aware of traditional garment. He holds the view that knowing the past can create the future and we shouldn't be stuck in what we see in the moment. When in the on-scene interview, he expressed his idea, "I like the fashion spirit that designers communicate by exclusively showcasing their creativity. I enjoy my work and I'm full of passion everyday. The job allows me to have a lot of fun, to see the cutting-edge trends, to discover young talented designers and to keep a great attitude towards my life."
In 2010, Mr. Hessert strategically cooperated with "the big four" fashion weeks in Milan, London, Paris and New York, and dedicated to promoting and helping promising young designers by integrating relevant available resources.
In 2012, Mr. Hessert established the fashion media company Globe Fashion Runway (GFR) and thereafter leads the team as the fashion director. Only in half a year, GFR has been the remarkable media relations company collaborated with many major high-end fashion brands' fashion shows, including Louis Vuitton, Chanel, Zuhair Murad and Issey Miyake.
In the mid of 2015, Mr. Hessert began to launch Globe Fashion Week, another media company which mainly focuses on full-service designer showcasing, strategic marketing and fashion PR, with the philosophy of creativity & customization, and the faith of helping global designers to realize dreams.
In 2012, Todd Hessert established online fashion media platform Globe Fashion Runway, which wins good reputation in fashion industry. Mr. Hessert served as CEO and Fashion Director in the company since then.
In 2013, Mr. Hessert was appointed as the Fashion Showcase Media Director for Zuhair Murad and Ralph & Russo, the two top high-end luxury couture brands.
In 2014, Mr. Hessert restructured and spearheaded the Cadillac Sponsored New York Men's Fashion Week, together with Nick wooster, Ken Downing, two other major player fashion directors in the industry. All he did has redefined men's fashion and done help to further explore fashion possibilities.
In 2015, Mr. Hessert officially cooperated with the Chief Editor of fashion bible Vogue Magazine - Anna Wintour. Besides it, He also grabbed attention from the New York Times, Cadillac, WWD Times, IMG Group, and the US Designers Association CFDA.