Highway Cycling Around the Island - ANGUS CHIANG SS18 MENSWEAR
Using the trend and culture of cycling around Taiwan to kick off this season’s design journey. For this collection, Taiwan highway’s unique betel nut vendor and betel nut queen are souls of the design. The use of cycling apparel details, various colorful signs, along with the betel nut culture and street vendor’s advertising slogans, packaging and images, all combine together in creating the brand’s colors and messages and showcases ANGUS CHIANG’s special journey around the island.
This season’s collection is different from previous collections in terms of design direction. The products in this collection are more wearable and diverse. Latex material is added to the fabric to increase levels of layer in the product. It also combines the details found on cycling apparels; for example, the functional back pockets seen in cycling apparels are added to the coats and knitted series. The knitted series, at the same time, utilizes sheer fabric to showcase the elements found in betel nut queen’s clothing style. The denim series will continue to be promoted this season.
The clothing design details are in accordance with the theme and it transforms elements of the betel nut into pockets, lines, and designs. This season, black, white, red, and blue are applied as the main colors to interpret bicycle colors and link Taiwan local culture colors together. The accessories collections attempted something different from before by using lambskin as the main fabric instead of canvas fabric, which was used in previous seasons. Waist packs and pocket bags with betel as their design concept are introduced. This season’s shoe collection parodies and deconstructs cycling shoes, and also adds sequins, rhinestones, lotus leaf, and other woman’s clothing details which are elements in betel nut queen’s clothing style. It combines all of these things together with shoes from the one and only MIKI brand to break through the past. Not only does it retain the consistent characteristics in ANGUS CHIANG, but it also adds richness and fun.