In spring/summer 18 menswear collection, Hugo Boss’ Boss loosened things up and filled its nautical-themed collection with generously pleated trousers and wide-legged Bermuda shorts.
The brand championed a refreshing, modern, sharp and airy alternative to the kind of suiting with apparent urban element. Colors in eggshell, cream, pale dove, anthracite and icy blue evoked a coolly minimalist, urban feel, lest the odes to the sea become too quaint or twee. Suits were rendered in light linen with shorts in place of trousers, or in loose-fit nutmeg, or with top stitched piping, all worn with trainers. Locally branded initials H-B-N-Y were stamped on mesh duffel bags, bomber jackets and bucket hats.
What Ingo Wilts, the house’s chief officer, proposed in lieu was a collection that was as welcome as a sea breeze in July.