BITTE KAI RAND Spring Summer 2018 collection "ETHNO TECHNO"
The collection is divided into four separate stories under the same headline. The stories are strong enough to stand-alone, but they also make sense when they are united. The main headline is ”Ethno Techno” and “The four elements” give name to each separate story: Water, Earth, Air and Fire.
Ethno Techno is a self-made expression that represents the contrasting mood of the traditional and the modern. When we say techno, we don’t necessarily mean 90ties rave music and neon colours, but we are using the word in the sense of something high tech and modern. Ethno refers to different ethnic national traditions. Typical African, South American or Japanese wardrobes, ornamentations or craftsmanship are gathered under the same umbrella and called Ethno.
WATER Water is cool and calm and still very mysterious. The water collection kicks off the season and creates a balanced foundation, yet with many surprising news. The colours sand, denim and Bordeaux are used in mélange and striped woven linens that create the cool look of original work wear in a feminine interpretation. The prints are mainly based on traditional techniques as tie-dye and Ikat-weaving and they both have the look of something made from uid watercolours. The new technology is represented by new surfaces that resemble water with their shiny and compelling effect used in more unique and stand-alone pieces.
EARTH Earth is warm and embracing and captures a wider foundation of the collection in a mainly ethno feeling. Knitwear colours are strong and vivid and the jacquards and prints are full of powerful owers. Black and white stripes are a playful companion to all the owers. So are the graphic prints that interpret the earth seen from above, where landscapes and tulip elds are seen in a perspective far away. The earth-colour “Prune” is a grey-brown colour that enriches the black and whites and has a calming effect on the strong colour tones. Lightweight linen/Viscose blends in uid shapes dominates this summers silhouettes and all styles and colours are easily mixes and matched.
AIR Air is weightless and light and almost ying away in the wind. Silhouettes and techniques have an experimental twist where many new qualities keep the over-all feeling very rich. The colours are mainly black, white and light sky-blue and dandelions and soap bubbles give inspiration to the prints. Different cotton qualities make this part of the col- lection a crisp add on to the other stories where the jacquard decorated with Moroccan tiles in tone in tone nude and green, adds new and quirky colours to the summer dresses.
FIRE Fire is erce, festive and uorescent. This part of the collection mainly serves the purpose of providing the right out ts for the many summer parties. It contains many dresses and extravagant styles in both sculptural shapes and very easy pieces for any summer event. The qualities are sand-washed silk, heavy viscose and cupro jersey - all qualities that drapes beautifully around the body and are very comfortable to wear on a hot summer day. The Graphic mosaic print and the colourful masquerade print bring a warm ethno vibe to the collection, where the burning-edge print and the different nuances of red and orange underline the story of the re element.