Milan Fashion Week Fall/Winter 2018 : Max Mara 1980s
“I came across a sense of pride in the women walking on the runway, and at the same time not dressing as men even if there were pieces taken from the men’s wardrobe. There was a sense of sexiness and voluptuousness.” Talk about taking comfortable dressing to the max: Griffiths turned fringed blankets into bombastic full skirts, drawing on the subverted normative codes he swore by in the 1980s. “I experimented with all these shapes. And wore them,” he asserted. “You can’t conquer the world if you’re not feeling comfortable, so have to feel good in what you’re wearing. I never ask a model to wear anything that makes her feel uncomfortable.” His cast included everyone from Lara Stone and Doutzen Kroes to Kaia Gerber, Gigi Hadid and Halima Aden, who got her break walking for Max Mara. “We represent all types of women on the runway, because all types of women wear our clothes,” Griffiths said.