Prada Milan Fashion Week Autumn/Winter 2018 : The Femininity
Here, pretty princess tulle dresses tied in big blooming bows behind the neck were armoured with voluminously draped strapless dresses or dense bustiers, fusing the fragile with the fierce like some woke take on Elizabeth I in a breastplate. “It’s the constant struggle between retaining femininity and being strong,” Mrs Prada said after the show. “The constant duality between what you have to be in order to be strong and able to protect yourself, and what we’ve inherited: the sweetness, the femininity.”
She presented the collection on the panoramically windowed floors of a building on the grounds of Fondazione Prada, the poppy and naïve artwork from her menswear show blown up in massive neon signs outside, lighting up the black evening skyline. A busy drone was capturing the whole affair to a remix of Heart of Glass, making Prada’s plastic tinsel dresses and rave printed nylon coats look rather futuristic. She said it was an image of “the freedom of women in the night”: how women can be “super sexy” in the evening, but are still expected to look “moderate” during the day. That is, if the working girl codes of the 1980s still apply.In the contrast between her masculine utilitarian shearling gilets and loud neon colours – and all the other obvious opposites that defined this collection – perhaps Mrs Prada wanted to hark back to a time when the women’s rights movement could exemplify the struggle in terms as simple as that.