Maison Margiela Autumn/Winter 2018 : Unconscious Glamour
“It’s taking the idea that outerwear becomes the dress,” Galliano said.Look around the emerging designer landscape and Galliano’s front-running proposal of a new glamour has been warmly accepted. Designers like Matty Bovan and Molly Goddard find a new understanding of glamour in make-do and mend eveningwear and casual throw-it-on ball gowns. Whether the industry realises it or not, much of this discourse is thanks to the ideas developed in the optical white laboratory of John Galliano, who spends months cultivating concepts, techniques and fabrications for his haute couture collection and distils them into the accessible ready-to-wear we saw today.'Unconscious glamour’ links to his romantic view of dressing in haste, freeze-framing spontaneous gestures in cuts and styling.