CADILLAC AND TITLE OF WORK RAISED THE STAKES THIS NYFW: MEN’S SEASON WITH A CELEBRATORY GAME NIGHT EVENT AT CADILLAC HOUSE
To celebrate the opening of Title of Work’s Retail Lab at Cadillac House, the evening featured an immersive accessory installation and multiple rounds of “poker” for New York’s art and fashion communities。
New York, NY – February 6, 2018 – Title of Work, CFDA, and Cadillac hosted “Casino Night” on Monday, February 5th from 9:00pm - 11:00pm at Cadillac House to kick off NYFW: Men’s and celebrate Title of Work’s Retail Lab launch.
Drawing inspiration from Assouline’s book, “Poker, The Ultimate Guide,” CFDA Artist and Designer, Jonathan Meizler from Title of Work, was inspired to host a casino night putting his own twist on the party. As guests entered Cadillac House, they received a complimentary welcome chip allowing them to participate in a variety of casino-inspired games throughout the evening. To set the tone, a black 1967 Cadillac Fleetwood El Dorado Coupe was on display as celebrity guests including Cory Michael Smith, Patricia Black,and many more arrived.
Making their way into Cadillac House’s Retail Lab, guests were immersed into Title of Work’s creative world featuring Jonathan’s newest collection, “Dirty Words,” with his signature, oversized, two-dimensional red dot as the focal point. Inspired by Cadillac’s current campaign tagline, “Dare Greatly,” Jonathan incorporated the word “Dare” into his sculptural art installation alongside the red dot.
Title of Work, CFDA, and Cadillac transformed the space alongside creative branding agency, RO New York, with custom playing cards, gaming chips and “dealers” outfitted in Title of Work’s “Dirty Words” collection. Celebrities and fashion influencers such as, Cory Michael Smith (Actor), Patricia Black (Actress), Matt Barnes (NBA
Athlete), Adam Pally (Actor), Willy Hernangomez (NBA Athlete), Dale Moss (Model/Athlete), Broderick Hunter (Actor), Emery Kelly (Musician), Ricky Garcia (Musician) attended the evening and played multiple rounds of “poker” at the VIP table in the center of the room while enjoying Johnnie Walker Black Label cocktails. All eyes were on the table of famed celebrities and fashion elite as they were extremely focused on the game while still sporting laughs, posing for photos and mingling with guests. There were additional tables throughout the venue where guests had the opportunity to play a variety of games including Roulette, Blackjack and Craps. To add to the atmosphere, Title of Work created dynamic videos that played on the screens throughout the venue featuring animated Jack, Queen and King playing cards winking while giving attendees the finger. 350 eager guests quickly filled the room, enjoying signature cocktails from Johnnie Walker Black Label cocktails and Stella Artois beer as well as passed hors d’oeuvres including Shrimp cocktail, deviled eggs with black caviar and salmon cakes. DJ duo, Ergo + Ultra kept the party going while playing the latest beats while the evening brought together the best in lifestyle, community, and of course, fashion.