FAITH CONNEXION x KAPPA HOST BRAND COLLABORATION EVENT AT SPIN NEW YORK
On Tuesday March 20th, fashion brands, Faith Connexion and Kappa, hosted a special evening at SPiN New York to celebrate their most recent brand collaboration. The evening began with an intimate dinner catered by Cipriani, followed by a series of activations including a ping pong showdown with SPiN's in-house pros and ambassadors. Guests enjoyed a live DJ set by Jinx while sipping on cocktails provided by 1800 Tequila.
VIP Guests Included: Vic Mensa, Kitty Cash, Young Paris, Ian Mellencamp, Ruth Gruca, Maria Buccellati, Lorenzo Boglione, Emily Oberg, Coco Robert.
ABOUT FAITH CONNEXION x KAPPA
In March 2017, Faith Connexion launched its "faces" down the runway, raw and authentic attitude on full display. In the midst of this creative maelstrom, spectacular sequined track pants shared the spotlight with chic officer trousers, all adorned with full-length Kappa logo tape.
When the collective decided to delve into the world of sportswear for its Winter 2017/18 runway show, Kappa was the obvious choice. The Italian brand's tracksuits, with their now-iconic logo, were appropriated in the 90s by Europe's fringe youth cultures, pulling them off the football fields and into the street. Just as today's urban, diverse and anti-conformist youth culture is at the heart of the collective's creative process.
The famous Kappa logo, launched in '69, consists of two nearly identical back-to-back silhouettes of a man and a woman, a fitting echo of the brand's gender-fluid identity. For this first collaboration, the logo was blown up large, matching the proportions of the revisited oversized sweatpant imagined by the collective. A rainbow of Omini strips from the archives of the Italian brand adorned Prince of Wales and officer trousers in a tuxedo-style band.
For the summer of 2018, the collective pushes the sportswear theme to the limit. In an ironic subversion of Faith Connexion's no-logo identity, the collective playfully manipulates the Kappa logo to extremes. The omnipresent Omini bands get supersized, embellishing oversized trackpants or a long sequined sport skirt. The Kappa brand name gets blown up in equal measure, emblazoned in bold on an overlong scarf, a long jersey streetwear-inspired dress, or a baggy sweatpant.
Kappa's DNA extends beyond the athlete, as the passion of sport is truly ignited by the collective which surrounds him. As such, Faith Connexion, with its ethos of collective creation, has found an authentic alter ego in the athletic wear supplier.
To celebrate the arrival of the latest Faith Connexion x Kappa pieces, the collective called on Vic Mensa, already a familiar "face" to the brand. The Chicago rapper, who already incarnated the brand in its Spring/Summer 2017 lookbook, retains close ties to Faith Connexion as well as being a fan of the Kappa logo. This time, Vic is taking the creative lead to direct a video in which he seeks to "pay homage to great artists' relationships with their muse in the early 80s. A time when Soho had a completely different meaning. We want to express that energy and electric liveliness." The video will feature an original, unreleased song performed in French by model-turned-singer Adonis Bosso.
SPiN is a network of ping pong social clubs, where everyone is welcome, that combines a unique mixture of sport, design and entertainment meant to inspire connections and shared experiences. Offering experiences from both day to night, the clubs feature engaging atmospheres such as ping pong courts, a full bar, restaurant and private VIP room. Take part in the nightly events, tournaments, leagues, corporate functions, private ping pong instruction with professional players, and casual socializing and play. Venues are currently located in New York, San Francisco, Chicago, Philadelphia, Seattle, Toronto and Austin. For more information, please visit: www.wearespin.com #wearespin.