Freiknock Debutes Its First Runway Show at Tokyo Fashion Week
On March 19th, Freiknock finished its first runway show at amazon fashion week Tokyo (aka Tokyo fashion week). This runway show has brought a lot of attention from fashion industry individuals and celebrities (such as Hyomin (t-ara), Jisoo (actor), Lee donghwi (actor). The brand is from Korea and was brought to Tokyo by GQ Japan.
The brand was created in 2016 by You Joohyung and it’s known as a contemporary unisex causal brand based in Seoul, Korea. The brand name was inspired by the word “Frei” - which means free in German, and it was mixed together with “knock” in English, creating a meaning of “knock for freedom”, which makes it more attractive to teenagers in Korea.
On the runway, the stunning light created a timeless atmosphere, like bridging a route from the past to the future. The collection was created with many different varieties and has very contracted design with eye-attracting prints. Low saturation of color formed a line of street chic silhouette and oversized jackets infused subversive and cool spirit.