Simons’ collection was uncomplicated, influenced to literal degree by The Graduate and Jaws, which we all know so well and which are both “important movies in my memory,” he said. “We are attracted to things that are dangerous. We can’t stay away from it.” That sentiment applied to both films, one interpreted in decorative mortarboards, the other in wetsuits that felt indefinitely made for the runway. “It can stand for protection, for sex, for different things,” he said of the scuba pieces. “It’s not as complicated as I wanted it to look.” True to his newfound merchandising ways – not unlike those of contemporary pop stars, who sell hoodies with their portraits on them – Simons set his eyes on that most universal of film posters, Jaws, and transformed it into the kind of T-shirts he, when branded with the CK seal of popular coolness, sells like hot cakes. “I’m fascinated with how something can be a masterpiece, no matter if it’s underground or commercial, or if it’s for a big or small audience,” he said of the film.