“I feel that fashion has somehow lost its way a bit, and it is easy for all of us to be swept up in trends that have lost touch with what women and men want to actually wear,” Ford stated. “So, I did not want to make clothes that were ironic or clever, but simply clothes that were beautiful.” If the breakdown mid-show, after which frilly floor-length gowns emerged, signified a page-turn between day and eveningwear, you’d have to be a pretty bold day-dresser to embrace the patent crocodile skirt-suits and lace bodies Ford proposed in the first half of the collection. But perhaps that’s what it was all about: a departure from marketeer-manipulated, trend-driven, something-for-everyone fashion and runway commerciality, and instead a return to the authentic vision of a designer, whose very same vision changed the face of fashion twenty years ago. “I decided to take some time to think about why I wanted to become a fashion designer and what it was that I loved doing, and consequently what I feel men and women really want in their lives,” Ford said.
“I became a fashion designer because I wanted to make men and women feel more beautiful and to empower them with a feeling of confidence. A feeling of knowing that they looked their best and could then present their best selves to the world. I wanted to make clothes that were flattering; that make one look taller and slimmer and more beautiful or more handsome.”