The inspiration of Gemma Hoi Fall/Winter 2018 collection - “Time Traveller 1940s”, came from the uniforms of American female factory workers. The 1940s was the second era of feminist movement bloom after the 1920s, signifying female empowerment as an undying flame that rose again from the ashes. Denim, the most classical and symbolic fabric in American history, played a significant role in shaping female gender roles. Since its invention in 1873, the power of this fabric has shattered and transformed various times in its definition: working class, cowboys, sex, and universality, in the last 144 years. This is similar to how women continued to strive from household properties to become individual empowerments. Denim and Feminism both inherit the breaking of stereotypes, declaring themselves as ultimate forces that rebel against outdated tradition.
(Gemma Hoi New York Fashion Week Fall/Winter 2018 at Mercedes-Benz Manhattan)